Oikos Canada
The Poutziki
To Sum It Up
Greek yogurt ads traditionally use Mediterranean inspiration. Quebecers? They love their classics. So we created the Poutziki—a tzatziki-meets-poutine mashup that just makes sense.
The Main Takeaways
A Culinary Centerpiece
The Poutziki gave Oikos an ownable brand moment, tying every campaign element—print, social, influence, and paid media—into a single, unmistakable Greek-Canadian story.
Challenge In The Kitchen
When Oikos said “Let them cook,” we took it as a challenge. We went beyond our usual role and brought the Poutziki from concept to kitchen.
Best Served Shared
No need for hard sells, the Internet ate it up, literally. The concept spoke for itself, spreading organically across tables and screens alike.
Trending recipe
To show Quebecers how to make the Poutziki their own, Rosalie Lessard and Chloée Deblois filmed a step-by-step video from a trendy local diner, breaking down how tzatziki, fries, and cheese curds could come together in the perfect bite.
From Reel to Real
To take it further, a dozen influencers received Poutzi-kits, complete with ingredients and exclusive “I’ve Tried the Poutziki!” T-shirts. As trusted voices in the food scene, our team of influencer foodies gave the dish credibility, transforming it from a bold concept into something people could actually see themselves making—and craving.
Stirring Up Talk
The Poutziki got people talking. Quebec’s culinary icon Ricardo put his spin on it for Quebec’s national holiday. At the same time, influencer Chloée Deblois took it to the streets, serving it up and capturing the excitement of first bites. With the right mix of credibility and whimsy, the dish turned into a conversation piece that had everyone posting and, most importantly, tasting.
5M views
on the recipe video, highlighting just how easy (and tasty) cooking with Oikos can be.
450K reach
on Ricardo’s channels, elevating the cultural relevance of Oikos in Quebec.
333K impressions
on influencers' content, supporting the campaign with their foodie notoriety.
5.9K comments
on social media, forging a cultural connection with Quebec audiences.
2K new visits
on the Oikos website, driving a conversion cycle that’s more than just catchy.