International Delight
A Fresh Take on Taste
To Sum It Up
We flipped International Delight inside out, modernizing its look and feel with a bold visual language Gen Z and millennials approve of. Drawing inspiration from top-searched keywords and pins, we infused social media with vibrant colours and surreal fauxstalgia.
The Main Takeaways
Vibe Check: Creamer Edition
Coffee creamers weren't on Gen Z and Millennials’ radar until we introduced International Delight to their world. Bold, flavourful visuals proved it deserved a spot alongside the things they love.
From Pins to Props
What do sausage dogs, mahjong, and vintage postcards all share? They’re all top Pinterest searches we turned into set pieces, creating unexpected visual combos in feeds.
Playing With Flavour
Through fauxstalgia-inspired visuals, we showed how International Delight transforms any cup of coffee into a fun, creative experience. We brought the fun straight to the kitchen—making flavour-packed, Instagram-ready coffee moments just a pour away.
15M views
on a 4-asset launch campaign, delighting the target with the inspiration they were craving.
38.5K clicks
converting to trial, transforming paid advertising into paying consumers through entertainment.
50% cost reduction
on Pinterest’s CPM (compared to before the rebrand), demonstrating that eye-catching visuals truly drive performance.