Oikos Canada
Snackology 101
To Sum It Up
In a grab-and-go world ruled by bars and shakes, Greek yogurt wasn’t getting its snack time to shine. We turned that around by tapping into snacking moments on social media, positioning Oikos as the perfect on-the-go bite through crave-able and saveable snack inspiration.
The Main Takeaways
Expert-level snacking
Who better to dive into the science of snacking than the ultimate authorities? We brought in the Oikos Snackologists—foodie influencers. With humour and authenticity, they show us just how simple and delicious afternoon snacking can be.
A Dash of Uniqueness
We didn’t ask our influencers to tailor to our vision. Why? Because their power as Snackologists comes from their distinct and unique way of engaging with their audience. Everything came together when they added their special ingredient to each piece of content.
Outsnack Yourself Again & Again
Whatever your snack moment of choice is, whether it's holidays, game nights, or even girl dinners, we’ve rallied a whole crew of Oikos influencers to keep Greek yogurt in mind and your taste buds satisfied.
Stars Beyond TikTok
Both native TikTok creators, we saw Deven and Antoine’s potential to be snacking flag-bearers beyond the confines of the platform. Our instinct paid off. Each creator became an official Snackologist, fully embracing their new title while staying authentic to their on-screen personality. Plus, they sure know how to make a mean Oikos snack.
Just A Cup’le of Trends
Social media is always cooking up new food trends, and we couldn’t resist! Oikos brought its signature Greek yogurt touch to these viral creations, elevating them with a Greek-Canadian twist.
Spill your Snacking Confessions
Has a snack ever left you disappointed? We took to the streets to get people talking about their strangest snacking stories, offering Oikos as tasty consolation.
Nationwide Yogurt
Many Canadian influencers and personalities have transformed into Oikos snacking ambassadors, proudly integrating Greek yogurt as the key to all great snacks. Even Jay Du Temple turned to Oikos to fuel his 77-day cycling adventure as he toured the country for his comedy show.
10M views
on the two campaign videos, it's 5 million more than our initial projections.
75K completed views
on the Snackologists videos, that’s more than twice above the benchmark for comparable content.
7.39% avg E.R.
on influencers’ platforms, showing how relevant the concept was to the audience.