Activia Canada
Getting Gutsy
To Sum It Up
For more than 20 years, Activia Canada has been a trusted advocate and educator in gut health. It was time to harness their leadership as an authority in the field and turn into genuine social media momentum with gutsy content true to Activia’s roots.
The Main Takeaways
Amplifying Their Voice
Nearly 85% of women feel unheard in healthcare. So, we positioned Activia beyond the breakfast bowl to make space for honest conversations about gut health. In a world hungry for connections, there’s nothing more authentic and humbling than discussing digestive health.
Listen To Your Gut
This four-word mantra became a badge of courage, empowering women to care for their digestive systems with probiotics and trust their intuition.
Easy to Digest
Social media can be an overwhelming space, especially when it comes to health and wellness. So we flipped the script to shed light on the important stuff, using trending codes and serving up bite-sized facts.
A Natural Choice
Shania Bhopa was a natural fit for Activia’s community and an authentic voice for a new generation of strong, diverse women. She courageously shared her experience with infertility and balancing her health journey while completing her PhD.
All About Body Positivity
All bodies are beautiful and unique, and Activia helps women stay connected to that truth. With inspiring collaborators like Nicole Zajac Anderson and Allison Lang, Activia brought new light to bloating, body acceptance, and gut honesty, celebrating beauty in all shapes, sizes, and stories.
We’ve gut this
We turned science-backed benefits into scroll-stopping moments. By teaming up with local creators, we crafted content made for social : real, relatable, engaging and rooted in gut truth. It’s all about trusting your gut to guide you to what it truly craves and always keeping it real.
A Balanced Ecosystem
Personal journeys, simple tips, breakfast ideas: we built a social ecosystem designed to inspire daily. Beyond the health benefits, we showed how Activia is also a tasty and convenient way to care for yourself.
From Global to Local
To top it off, we gave Activia’s global “A to Z” campaign a local twist. A fresh edit, a made-in-Canada message, and above all… a brand-new anthem.
13.2M impressions
on influencer content combined in 2024 alone (talk about reach and impact!)
+360% growth
In social media followers since partnering with BonClub, reflecting strong growth and engagement.