Silk Canada
The Plant-Based ‘Stache
To Sum It Up
Milk culture is changing, but its most iconic symbol, the 90s milk mustache, was still dairy-exclusive. So, we brought it back for everyone, proving that the best icons evolve with the times.
The Main Takeaways
Evolving An Icon
Silk Nextmilk delivers dairy’s best—taste and texture—without the rest. So, we gave it the legendary ad treatment to match: refreshed, inclusive and bold. Now, everyone can sport the plant-based stache.
A Taste of Realness
Nextmilk is plant-based milk for everyone, so the campaign had to feel the same. To keep it real, we blended influencer content with fun BTS moments.
Making Iconic Moves
Tapping into the classics took boldness, so we developed an ecosystem that blended high-impact traditional media with dynamic digital assets to command attention and make a lasting impression.
An Iconic Assist
We brought in Toronto Raptors' Chris Boucher to give the campaign that iconic touch. As a modern all-star, he brings the perfect blend of legendary status and fresh energy to match our plant-based message.
Taking The Stache to Social
From candid behind-the-scenes content to the genuine voices of influencers like David Rocco and Krista London, we brought authenticity front and center, turning the campaign into a movement.
37M views
for paid social media assets, increasing ad recall among the key audience.
435K complete views
on campaign videos, reflecting a production adapted to today’s reality.
65K clicks
on social media creatives, reaching a broad spectrum of demographics.
5.5% avg. E.R.
on influencers' content, proving the strength of our partnerships.