Nespresso
Pop Your Creativity
To Sum It Up
Nespresso’s new colourful Vertuo Pop machines do more than brew coffee, they awaken possibility. So, we reframed the mundane morning coffee ritual as a moment of creative inspiration, and a daily cue to Pop Your Creativity.
The Main Takeaways
A Word That Encapsulates It All
Every great idea begins with a spark. For Vertuo Pop, that spark is a sound: the satisfying “pop” the machine makes from piercing the capsule. It’s a small word that captures colour, creativity, and energy, connecting the product to the vibrant world it lives in.
Product as Muse
We made the bold Vertuo Pop machines the starting point for creativity itself. Their colours and energy inspired entire sets, turning a simple pop into a full-blown creative world. Proof that one spark of inspiration can colour everything around it.
Creators Who Pop Off
Rooted in the idea that creativity can spark anywhere, our casting strategy focused on collaborators who turn the ordinary into their creative sandbox. Through their lens, Vertuo Pop evolved from a machine into a mindset.
Many Form(at)s
Creativity takes many forms, so our campaign did too. Through a blend of short-form video, social storytelling and creator content, we showed how Vertuo Pop could inspire expression in countless ways.
Content Creatives
To reflect Vertuo Pop’s own versatility, we brought in creators who each added their own style and spirit to the campaign. It fuelled home decor projects for @marianne.plaisance and @alexandragater, coloured fashion moments for @mylessexton and @sarahostiguy, and transformed an empty space for @com_lou through painting and film. Their interpretations showed that the concept could evolve endlessly, because there are as many ways to pop your creativity as there are creators to express it.
5.2M views
across campaign content.
1.1% CTR
(benchmark: 0.58%)
3.6% Engagement Rate
(benchmark: 1.34%)