Culture Gaspésie
Culture Beyond
To Sum It Up
In Gaspésie, the landscapes often take center stage. But beyond the postcard-perfect views is a vibrant local culture that’s just as impressive. It’s this connection we chose to showcase, turning a simple road trip into a true cultural journey.
The Main Takeaways
Three Dimensions of Greatness
Creativity, festivity, and history: three pillars that capture the full splendor of Gaspésie, inviting families and travellers to celebrate its culture all summer long
Interactive Road Trips
Three Quebec creators shared their inspiring road trips. Their favourite spots were turned into interactive maps (Google Maps, Apple Maps), making it easy for anyone to plan their own adventure.
Culture in 360°
From TikTok to radio to billboards along Route 132, the campaign spans across all channels. The goal is to inspire travellers before they set off and keep them discovering cultural gems once they arrive.
Explore Differently
Three creators, three perspectives: Jeanne Rondeau-Ducharme (@jeannemap) shares her must-try spots, Jess Megan (@jessmegan) offers the perfect family itinerary, and Camille D. Sperandio (@cam_ds) reveals her cultural faves.
Between Culture and Beauty
The visuals play on a dual concept: on one side, culture in action; on the other, the region’s breathtaking landscapes. The signature Gaspésie, de la culture à la grandeur, brings these two elements together, guiding audiences through all the region has to offer.
On Air and Online
A mix of digital banners (standard, native, and programmatic) and local radio spots played a key role in expanding the campaign’s reach.
5.3M views
highlighting the campaign’s significant reach in Quebec.
441K complete views
of the campaign videos, highlighting how it engaged the audience.
12K clicks
to culturegaspesie.org, allowing users to create their own personalized itinenary.